Barclays

Barclays Group Brand, Oliver Agency.
2025 to present. 

I work in Barclays' Group Brand team, designing and maintaining the Brand site, the home of all brand guidelines and resources, used by staff and agencies.
The main purpose of the site is communication. How can the brand be brought to life across every channel and touchpoint. Through inspiration and education, the do's, the don'ts, and every asset download you could ever need.

My contributions have been varied, icons and pictograms designed and integrated into Blueprint, the bank's design system. Icon construction standards written, to hold up against modern OS styling, including Apple's Liquid Glass. Guideline pages designed, refined and built out across the site, then re-designed following a bold new rebrand.

Alongside that, i've worked directly with Barclays internal design team, developing Adobe Express templates that allow non-designers to produce on-brand work without a designer in the loop for the first time in the banks history. 
Oh, and a visual identity for the bank's annual marketing conference.

A selection from the last 18 months follows.

The rest of this case study is password protected.

This work was produced inside the Barclays Group Brand team and is shared with their permission, on the condition it stays behind a password.

BEHIND THE LOCK

Brand site homepage redesign • Icons, Pictograms and graphics • Brand Guidelines

View the full case study

The password is included in my CV and cover letter. If you don't have it, email me at hello@gregowen.co.uk.

All projects

Barclays Sainsbury's Magazine Jennis Fitness Express Liquidation Fujitsu Design in Action Fujitsu Digital CxO

hello@gregowen.co.uk

gregowen.

Instagram LinkedIn Email

COLOPHON

Designed in Figma
Built in Webflow with GSAP. 100% template free.
Font: PP Neue Montreal by PangramPangram

Copyrights.
Rights to clients work owned by clients & SevenC3, used with permission.
All other works copyright by Greg Owen.