Barclays Group Brand, Oliver Agency.
2025 to present.


I work in Barclays' Group Brand team, designing and maintaining the Brand site, the home of all brand guidelines and resources, used by staff and agencies. The main purpose of the site is communication. How can the brand be brought to life across every channel and touchpoint. Through inspiration and education, the do's, the don'ts, and every asset download you could ever need.
Much contributions have been varied, icons and pictograms designed and integrated into Blueprint, the bank's design system. Icon construction standards written to hold up against modern OS styling, including Apple's Liquid Glass. Guideline pages designed, refined and built out across the site, then re-designed following a bold new rebrand.
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Alongside that, i've worked directly with Barclays internal design team, developing Adobe Express templates that allow non-designers to produce on-brand work without a designer in the loop for the first time in the banks history.

Oh, and a visual identity for the bank's annual marketing conference.

A selection from the last 16 months follows.