UX/UI Design · Brand · Editorial · Frontend

Digital redesign for one of the UK's most established food and lifestyle magazines, Sainsbury’s Magazine, creating a flexible editorial and inventory system to house an archive of 1000s of recipes.

Working alongside the magazine's digital leadership team and the advertising team, I translated their new print identity into web, email newsletter, and digital advertising formats, redesigning every aspect of the site.

A new recipe home, new search functionality, navigation, editorial section, competitions, seasonal promotions. A whole new site with a database of over 1000 recipes. 



We dramatically increased newsletter readership from 80k+ to 150k+ subscribers and doubled advertising opportunities.