The challenge:
Establish a visual design language strong enough to carry a celebrity brand at launch, while ensuring the app UI could support a growing content library without breaking down. Both the app and marketing site needed to work as a coherent system, even though they served very different user needs.

Process:
Working within brand guidelines established for the wider Jennis identity, I designed the core app screens around the primary user jobs: discovering workouts, tracking progress, and navigating a growing content library. Key decisions included course selection process, progression indication and control (within individual exercises), and overall layout hierarchy.
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On the marketing side, the priority was converting new users and communicating the brand's warmth and credibility. I worked closely with our Creative Director and Head of Content to ensure the site and app felt like a single brand world despite serving different user contexts.
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Outcome:
The app launched successfully on both iOS and Android, and was featured across a range of women's health, lifestyle and fitness channels. The visual system held up across the full content range, with the app gaining a dedicated user base